Apparel Sellers Struggle With Rising Amazon Ad Costs

Apparel Sellers Struggle With Rising Amazon Ad Costs

This article uses a clothing seller case study to analyze common pitfalls in Amazon advertising: uncontrolled automatic campaigns, focusing solely on broad keywords in manual campaigns, and accumulating ineffective keywords. It proposes solutions such as reducing automatic campaign budgets, conducting precise keyword research, and eliminating ineffective keywords. These strategies help sellers optimize their advertising, improve conversion rates, and avoid wasteful spending. New sellers should carefully consider the apparel category and conduct thorough market research and operational planning.

01/05/2026 Logistics Industry Insights
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Amazon Advertising Key Bidding Strategies for Sellers

Amazon Advertising Key Bidding Strategies for Sellers

This article delves into Amazon advertising bidding strategies, covering Sponsored Brands and Sponsored Products. It explains key concepts such as automatic and manual bidding, keyword and product targeting, and dynamic and fixed bids. Through practical examples, it guides sellers on how to optimize their ads, increase visibility and conversion rates, and maximize the effectiveness of their advertising spend. Learn how to leverage different bidding approaches to achieve optimal performance and ROI within the Amazon advertising ecosystem.

01/06/2026 Logistics Encyclopedia
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Datadriven Strategies Boost Steel Coil Maritime Security

Datadriven Strategies Boost Steel Coil Maritime Security

Maersk has released a best practice guide for steel coil transport, aiming to provide customers with a detailed operational manual to ensure cargo safety. The guide covers steel coil definitions, risk identification, container selection, securing methods, point load calculations, and necessary documentation. It emphasizes compliance with the CTU Code and industry standards to jointly ensure shipping safety. This guide serves as a valuable resource for shippers involved in steel coil transport, promoting safer and more efficient handling throughout the supply chain.

09/28/2025 Logistics Encyclopedia
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Freight Forwarders Optimize Weekend Container Releases

Freight Forwarders Optimize Weekend Container Releases

This article focuses on the issue of container release by freight forwarders on weekends. It details the operating hours and precautions for both on-site manual release and online release. It emphasizes the importance of confirming on-duty arrangements with the release company in advance and avoiding the release of special containers on weekends. The aim is to help foreign trade enterprises and freight forwarding companies mitigate risks and improve efficiency by providing practical guidance on navigating weekend container release procedures.

08/22/2025 Logistics Encyclopedia
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GEODIS Advances Ecommerce Warehousing with Automation

GEODIS Advances Ecommerce Warehousing with Automation

GEODIS showcases the future of e-commerce warehousing with its fulfillment center in Ohio. Designed with automation, flexibility, and omnichannel integration in mind, the facility aims to minimize manual intervention, improve efficiency, and reduce costs. By fostering human-machine collaboration, it leverages the strengths of both people and machines to achieve higher efficiency and better results. This case provides e-commerce businesses with a clear vision of smart logistics, demonstrating how automation and intelligent systems can optimize warehouse operations and enhance fulfillment capabilities.

11/03/2025 Warehousing
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Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Product Attribute Targeting (PAT) is a precise advertising mechanism based on target product attributes, displaying ads on other ASIN pages and category search results through manual or enhanced auto-targeting options. This article delves into PAT strategies, setup methods, advantages, and the application of enhanced auto campaigns, helping sellers accurately drive traffic and achieve sales growth. It focuses on leveraging product attributes to optimize ad placement and reach the most relevant customers within the Amazon marketplace, ultimately boosting visibility and conversions.

01/04/2026 Logistics Encyclopedia
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Amazon Launches New Product with Focus on Keyword Strategies

Amazon Launches New Product with Focus on Keyword Strategies

Keyword strategy is crucial for launching new products on Amazon. This article advises sellers to break free from the initial keyword bottleneck by experimenting with product targeting. Instead of competing for high-traffic, expensive keywords, focus on long-tail keywords. Don't be overly concerned with initial ACOS; consider long-term goals. Leverage automatic campaigns to discover traffic and manual campaigns for precise targeting. By flexibly using various methods and continuously optimizing based on data, sellers can achieve successful new product promotion.

01/04/2026 Logistics Industry Insights
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Amazons Seller Health Program Sparks Debate on Fairness

Amazons Seller Health Program Sparks Debate on Fairness

Amazon launched the Account Health Assurance (AHA) program to mitigate the risk of wrongful account suspensions through manual intervention and appeal guidance. While it has eligibility requirements and time constraints, the program signals Amazon's shift from arbitrary account suspensions to a more reasoned approach, aiming for a healthier partnership with sellers. For sellers, compliant operations and improved performance remain crucial for long-term success on the platform. This initiative shows a move towards greater transparency and fairness in account management.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with AB Testing for Listings

Amazon Sellers Boost Sales with AB Testing for Listings

Amazon A/B testing is crucial for optimizing listings and improving conversion rates. This article delves into the principles, importance, and operational methods of A/B testing. It covers key optimization areas such as main images, titles, descriptions, and prices. Furthermore, it introduces various testing methods, including manual testing, Amazon's official tools, social media voting, and third-party tools. This guide helps sellers refine their operations and succeed on Amazon by making data-driven decisions to improve listing performance and increase sales.

01/04/2026 Logistics Encyclopedia
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Douyin Merchants Gain As Pinduoduo Eases Order Limits

Douyin Merchants Gain As Pinduoduo Eases Order Limits

Good news for Douyin store merchants! Pinduoduo has relaxed restrictions on order placement, allowing a single account to place multiple orders. Merchants can choose manual order placement or collaborate with suppliers for bulk order processing and shipping, improving efficiency. This article provides two practical shipping solutions to help merchants respond flexibly and achieve sales growth. It covers strategies for managing different order volumes and choosing the most suitable approach, ultimately empowering merchants to optimize their fulfillment process and boost their performance.

01/04/2026 Logistics
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